I’m a creative director with over 15 years of experience helping brands bring clarity and consistency to their creative. Especially during moments of growth or change.

My background spans brand, marketing, and production, with a focus on leading campaigns and teams and partnering closely with founders, leadership, and channel owners to bring brands, and ideas to life — from concept to on-set direction to final execution.

How I approach my work

I start with clarity: on the problem, the audience, and the role creative needs to play. I use insight and strategy to shape ideas that feel intentional and grounded.

I’m a hands-on creative leader who stays close to the work, from early concepting through execution.

Whether guiding a team or directing on set, I focus on craft, cohesion, and clear direction. Balancing ambitious ideas with practical, business-minded execution.

What I bring to companies

  • Strong Creative Leadership
    Leading integrated creative work with clarity, high standards, and a hands-on approach

  • Thoughtful Team Building
    Mentoring teams with trust, clear direction, and care for both the work and the people behind it.

  • Business-Driven Strategic Thinking
    Connecting creative vision with brand and business goals to make create work that performs and looks good

  • Production & On-Set Experience
    Bringing production knowledge and on-set leadership to photo and video work from concept through edit.

See My Work

Experience

  • Creative lead for the Purple brand, owning vision and execution across brand creative and campaigns. Built and led a multidisciplinary team of designers, copywriters, and project managers, improving on-time delivery from 10 to 95%. Led the launch of the Sleep Better, Live Purple campaign, establishing an elevated look, feel, and tone that repositioned the brand from DTC to luxury wellness.

  • Led brand creative across channels, helping modernize the brand form an outdated overly styled aesthetic to a. clean, product-forward visual language. Partnered cross-functionally to improve the customer journey while increasing creative efficiency through streamlined photoshoots and the development of an in-house prop library.

  • Owned creative direction, design, and copy for the Subscriptions & B2B business unit. Led the team in elevating the look, feel, and tone of voice across site, email, social, and paid digital. Developed and directed a new product photography concept to better highlight product and inspire customers.

  • Managed and mentored a team of designers while overseeing the concept, creation, and execution of brand assets across print and digital. Supported marketing, social, ecomm, retail, PR, influencer, and in-store initiatives, delivering cohesive creative across campaigns, events, and physical touchpoints, while managing timelines and priorities in a fast-paced environment.

  • Clients: Puma, The Bouqs Co., Flowfushi, Niraxx Wearables, Fearless Restaurants

  • Content and concept creation for the launch of the adidas All Day app. Created integrated marketing and in-app creative that supported global brand stories and key product launches. Partnered with agencies to brief, direct, and deliver digital, video, print, and event creative, ensuring cohesive execution across channels and a strong connection to the target consumer.

  • Design and marketing strategy to support a line of apps & wearable products. Created communications for retail partners, designed graphics for grassroots events, and worked with BU leadership to develop content for internal and external marketing strategy.

  • Clients: Benjamin Moore, Chase, Gore-Tex